New trailer for Pro Cycling Manager 2025 shows revised sponsorship system

Cyanide Studio has released a new trailer for Pro Cycling Manager 2025. The focus is on sponsorship, which has been significantly expanded compared to previous years. If you want to manage your team successfully in the long term, you must now also pay attention to the requirements and expectations of sponsors.

Deeper insights

The trailer provides an overview of how differently sponsors can act. Everything is presented here, from specific ideas on driver selection to the desire to be present in the team name.

Long-term goals are also becoming more important. Sponsors rely on different strategies - sometimes the squad should be rejuvenated, sometimes the focus should be on stage wins. Offers are only available to a limited extent, which can put pressure on decisions. Those who wait too long or make the wrong promises risk financial losses or broken partnerships.

Overall, the sponsorship system now seems more realistic than in the previous versions and should bring more depth to everyday management. The trailer shows what you can expect in the upcoming version.