FAQ - Preparation before you Start
When your game unlocks at launch, the first thing you'll want to do is head to your Game Page on Uplay (can be access by clicking on the Game entry in your Library). Once there you'll need to visit the "Rewards" Tab, here you'll be able to unlock various things including "Startup Funding" which will give you $15,000 early on and the best thing is that it doesn't cost Uplay points to get so everyone will be able to pick this up prior to launching the game!
Additionally you can pick up the "Research Boost" which costs 20 points and will reward you with some XP to spend on various skill upgrades. Other things you can get include the Soundtrack, Wallpapers, Concept Art and content for the game such as the White Hat outfit, Cherry Car and Makeshift Stun Gun Skin (these require Uplay points that you'll get from playing Ubisoft games, including Watch_Dogs 2 itself).