News from Warner:

Throughout the 6 months of additional Batman: Arkham Knight content, Premium and Season Pass owners will receive all in-game content that is offered through various retail pre-order incentives. This includes the Harley Quinn and Red Hood Story Packs, as well as any Batmobile or Booster Pack that was available as early bonuses for pre-order of the game. For those who did not receive the content with their game, these items will become available when their respective exclusivity windows expire in August/September.

The tl;dr version of this is: Premium Edition & Season Pass owners will receive all retail exclusive DLC after their respective early access periods expire.

I hope this helps clear up any confusion, please let me know if I can help answer anything else on the subject.

http://community.wbgames.com/t5/Batman-Arkham-Knight-General/Understanding-the-Batman-Arkham-Knight-Release-Model/m-p/56105

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