I don't understand all the hate, yes he stated it would last until launch. It is clearly a mis-handling of information between the company. You can still get it at £48 if you join their steam group for 5% off. Heck, £52 is still hell of a lot cheaper than other places I have looked at. I agree that some sort of notification that the price would be changing would of been nice, but it is a business, not a charity. Prices will change depending on the state of the market. So you can still grab a bargain with or without joining their steam group :) (Maybe en e-mail notification to members email addresses)