@RizZ0 -- we'll be assigning keys to customers' accounts as soon as Ubisoft greenlights preload with us. Usually it is a couple of days prior to release but the date has not been confirmed yet. We're on the case here as there is "some" demand :)

@Xarithus -- activation type is mentioned next to the packshot on each product page. This game is for Uplay. Please be aware Steam's version does also require Uplay.